For corporate podcasts, the content is entirely designed by the company, which is also clearly the producer of the podcast. Concept and storytelling are based on the company’s content strategy.
WHAT DO YOU GET FROM IT?
High awareness, increased brand understanding and above all many points of sympathy can be generated with a corporate podcast.
You’ll be surprised at how many great stories, tips and refreshingly human stories are in your business and brand. And the medium podcast is perfect for that!
EXAMPLE: LUFTHANSA podcast #LifeChangingPlaces
In this English-language podcast, which is clearly designed for its international audience, LUFTHANSA is looking for “life-changing places” all over the world. In this way, the airline entertains and inspires in equal measure and creates new incentives to discover new destinations with the crane airline. Note: This podcast is no production from us, but nevertheless an excellent example of Corporate Podcasts.
EXAMPLE: SEVERIN podcast “Steaks and the City”
They are fans of eBBQ and have a great desire for meat, fish and vegetables: Sibylle, Julian and Jens grill once a month for their listeners in the show kitchen of SEVERIN. They reveal delicious recipes and useful expert tips on the topics “City-Grillen, Freunde & more”. Although the three presenters give everything, the star of this podcast is the electric grill. By the way: “Steaks and the City” is a production of PODCAST LOUNGE by move communications.