SEVERIN has been producing electric grills for more than 25 years – that speaks for competence and success.
It is not without reason that the traditional company is the market leader in the field of electric grills. As part of the brand repositioning, the topic of eBBQ must be re-addressed and positioned as a specialist in this field in the long term. move communications is developing an audio communication strategy that perfectly supports this goal.
The centerpiece is the conception and production of the podcast “Steaks and the City”. SEVERIN is launching its first own podcast in summer 2019 and provides monthly tips, recipe ideas and lots of barbecue fun. The focus is always on the advantages of electric grilling. SEVERIN scores with credible content, competence and enthusiasm for the topic.
At the same time, two Spotify playlists offer the right soundtrack for the eBBQ barbecue party. The audio offer is rounded off by a radio PR report that will be broadcast throughout Germany on over 35 private radio stations during the 2019 barbecue season and not only provide listeners with information about electric barbecues, but also give them the chance to use a SEVERIN eBBQ grill to win.