As with any good piece of communication, the concept of a podcast begins with a few important “W” questions: What is our goal? Who do we want to reach? How do we define success in such a project?
With a podcast you can give exciting answers to these questions, because with it you will be able to:
_ Building trust,
_ to promote interaction and dialogue,
_ to position yourself as an expert in a specific area,
_ and thereby strengthen a brand or an image.
The path to your successful podcast starts with the steps of the conception:
With the storyboard, we give the podcast concept a concrete shape. Important: a podcast is always a series of content. The storyboard outlines the content of the individual episodes of the podcast. In it we record the story, its development, possible interlocutors and recording scenarios.
2) RED ACTION PLAN
If the storyboard for the podcast is fixed, we will proceed to the concrete implementation. The publication dates of the individual podcast episodes are determined and the editorial process (research, recording, production, voting, etc.) is planned.
Our editorial team is the heart of every podcast. From clean research to the selection of interlocutors and the check of recording locations to the briefing of hosts and reporters: our experienced radio editors master the journalistic craft and know what is important when creating audio content.